Brand Launch for Wicklore

Led the full brand launch for Wicklore, a premium home fragrance brand, delivering creative direction, content production, and a targeted digital marketing campaign. Developed cohesive visual assets and executed a multi-phase rollout across social and email channels. The campaign successfully established Wicklore’s presence with strong engagement and a consistent, elegant brand identity.

Muslim Marriage Events for ASK FX

Led the end-to-end execution and marketing for ASK FX’s relaunch of its Muslim Marriage Events series across 6 UK cities. This included event logistics, multi-channel campaign strategy, content creation, and paid social advertising, resulting in sold-out events, increased social engagement, and strong brand visibility.

Product Campaign for Verdigris

A high-fashion editorial campaign for a blazer and workwear collection, blending premium styling with modern professionalism. We oversaw creative direction and editorial-style photography, rolling out the content across social media, email, and paid ads to drive awareness and engagement. The campaign successfully positioned the collection as a must-have for fashion-forward professionals, generating strong interest and visibility.

Podcast - Real Talk with Dr Deen

''Real Talk with Dr. Deen'' is a dynamic 12-episode podcast series exploring contemporary issues relevant to Muslim communities. Produced for both YouTube and broadcast, the project involved high-quality content creation, multi-camera setups, post-production, and a comprehensive marketing strategy. The successful launch drove strong audience engagement, increased viewership, and boosted social media presence.