Brand Launch for Wicklore

Client: Wicklore

Industry: Home Fragrance

Scope: Brand Launch, Campaign Strategy, Content Production, Digital Marketing

Overview

Wicklore is a premium home fragrance brand rooted in elegance and simplicity. I was brought on to lead the full brand launch, overseeing everything from creative direction and content production to marketing campaign execution. The goal was to introduce Wicklore to the market with a clear, cohesive identity that resonated with modern consumers and positioned the brand in the premium lifestyle space.

OBJECTIVES

• Develop and execute a launch campaign that captures the essence of the Wicklore brand

• Create all visual content for web, social, and e-commerce

• Build brand awareness through a targeted marketing rollout

• Establish consistency across all touch-points, from packaging to digital presence

Approach

1. Creative Direction & Planning

Working closely with the founder, I helped define the brand’s visual tone—clean, warm, and modern, with a focus on simplicity and sensory appeal. From this foundation, I built a full launch plan that included:

• Campaign concept and shoot planning

• Moodboards and shot lists for product and lifestyle photography

• Marketing calendar for pre-launch, launch, and post-launch phases

2. Content Production

I produced and shot all creative assets for the brand launch, including:

• Product photography for the website and social media

• Styled lifestyle imagery to communicate mood and usage

• Short-form video for Instagram Reels and paid ads

• Flatlays and stop-motion clips for variety and engagement

3. Marketing Campaign Execution

Once content was complete, I managed the campaign rollout across digital platforms:

• Scheduled and designed launch posts for Instagram and email

• Wrote captions, taglines, and product copy aligned with brand voice

• Designed launch graphics for stories, newsletters, and web banners

• Monitored early engagement and adjusted content strategy accordingly

Results

• Successfully launched the Wicklore brand with a full suite of high-quality, on-brand visuals

• Generated strong early engagement across Instagram and email during launch week

• Established a consistent digital presence with cohesive brand messaging and aesthetics

• Built a foundation of content assets for future marketing use

Conclusion

The Wicklore launch showcases the impact of combining thoughtful creative production with strategic marketing execution. From the first concept to going live, I helped bring the brand to life visually and digitally—delivering not just content, but a story that connects with its audience.