Podcast - Real Talk with Dr Deen

Client: British Muslim TV

Industry: Broadcasting & Digital Media

Project: Real Talk with Dr. Deen - Podcast Show Series

Scope: Podcast Production, Content Creation, Video/Audio Editing, Marketing, and Broadcast Strategy

Overview

"Real Talk with Dr. Deen" is a thought-provoking 12-episode podcast series created for British Muslim TV, exploring pressing topics relevant to modern Muslim communities in the UK and beyond. I was brought on to oversee the full production cycle—from concept development to broadcast delivery—ensuring the show resonated with its target audience while meeting broadcast standards for both YouTube and TV transmission.

OBJECTIVES

• Create a dynamic and engaging podcast series that highlights real-world issues within the Muslim community

• Produce high-quality audio and video content for broadcast and digital platforms

• Develop brand identities, including animated title sequences, lower-third graphics, and on-location background animations.

• Develop a clear show format to ensure consistency and audience retention

• Drive conversations around topics that matter to the audience through expert guest speakers

Approach

1. Concept Development & Show Planning

The first step was defining the concept and format of the series. Working closely with Dr. Deen and the British Muslim TV team, I helped craft a show that would blend thought leadership with relatable, community-driven discussions. This included:

• Defining core themes and topics per episode (e.g., faith, modern-day challenges, Muslim identity, social issues)

• Establishing the tone of the show—informal yet educational, with room for diverse opinions and honest discussions

• Structuring each episode with a mix of solo commentary by Dr. Deen and guest interviews, offering different perspectives

2. Production Planning & Scheduling

• Coordinating guest appearances and pre-show interviews

• Organising filming schedules, including location scouting and on-site logistics

• Ensuring that all production timelines were met, from recording to post-production

• Liaising with technical teams for audio and video setup to ensure broadcast quality

3. Content Creation & Recording

I oversaw the full creative direction, ensuring that each episode was on-brand, engaging, and professionally executed:

• Coordinating with a multi-camera setup for high-quality visual content, ensuring it was suitable for both YouTube and broadcast TV

• Directing the show’s flow, managing transitions, and ensuring smooth dialogues during the recording

• Producing a clean audio experience by overseeing sound editing, removing background noise, and balancing levels

4. Post-Production & Editing

After recording, the post-production phase involved editing both the video and audio components for optimal quality:

• Editing for YouTube’s optimal video length and creating highlight reels for social media

• Adding graphics and intro/outro animations for consistency and branding

• Incorporating subtitles and captions to enhance accessibility for all viewers

• Ensuring episodes adhered to British Muslim TV's broadcast standards for air compatibility

5. Marketing & Distribution

To maximise the series' reach, we devised a multi-channel marketing plan:

• Creating teaser content and promo clips to generate buzz across social media platforms (Instagram, Twitter, TikTok)

• Developing branded visuals and episode artwork for cross-platform promotion

• Strategically promoting episodes via email newsletters and digital ads to build anticipation

• Coordinating with the British Muslim TV marketing team to feature episodes prominently on TV and digital platforms

Results

• Successful launch: The first episode garnered high engagement, with over 100K views across YouTube and social channels in the first month

• Increased viewership: The podcast series contributed to a 10% rise in British Muslim TV’s overall viewership, especially among younger demographics

• Audience feedback: Strong positive feedback from viewers, with comments praising the relatability and depth of discussions

• Guest collaborations: Attracted high-profile Muslim figures and experts, adding credibility and value to each episode

• Social media growth: The podcast's social media channels saw a 25% increase in followers across platforms due to viral clips and engaging content

Conclusion

The "Real Talk with Dr. Deen" podcast series successfully captured the essence of modern Muslim life through engaging, thought-provoking discussions. By combining strategic planning, professional production, and targeted marketing, I helped launch a series that not only resonated with viewers but also boosted British Muslim TV’s visibility and engagement across digital and broadcast platforms. The project highlights my ability to seamlessly integrate creative direction with production expertise, driving results and engagement for a high-quality content series.