Here To Make Big Ideas Happen

A Creative Strategy Studio Built on Clarity, Craft and Commercial Impact

People

Alison Ho, Partner

Johnny Mckenzie, Partner

Lev Hodgson, Strategy Director

Adam Khan, VP Design

Our
Story

How it all started

Ekoic was founded on a simple belief: brands deserve content with intention — visuals that communicate clearly, resonate deeply and create lasting connection.

What began as a passion for thoughtful storytelling has evolved into a creative strategy and content studio partnering with lifestyle, fashion and modern brands. Our work blends editorial clarity with commercial purpose, producing assets that shape perception, support launches and strengthen brand identity.

In a saturated landscape, we return to the fundamentals of filmmaking — to inform, to educate and to entertain.

Today, Ekoic produces strategic brand and commercial content across film, photography and motion. From campaign assets and product imagery to brand stories, launch films and platform‑ready social content, every project is crafted with intention, precision and a deep respect for the brands we collaborate with.

Meet
the Founder

Rida is a multidisciplinary Commercial Producer, Creative Director and Brand Strategist shaping high‑level visual content for modern brands. Her work blends strategic clarity with refined creative direction — crafting brand films, campaign visuals and commercial photography that elevate perception, build emotional resonance and drive long‑term brand growth.

With over a decade of experience across media production and TV broadcasting, her career spans commercial campaigns, branded content, factual television and short‑form storytelling for brands across the UK and EU. Grounded in a Media degree and informed by her Dutch‑Pakistani heritage and global perspective, she brings a culturally attuned, design‑led approach to every project.

Her career began in Europe and London, where she balanced academic study with hands‑on roles in production and post‑production for film and factual television. She then specialised in commercial and branded content, refining her craft in cinematography, direction and creative leadership across a range of high‑impact projects.

Alongside her production career, Rida founded Wicklore, a minimalist home‑fragrance brand rooted in intentional living and sensory design. Building Wicklore expanded her multidisciplinary practice — allowing her to apply her strategic thinking to product development, brand world‑building and consumer experience.

In 2023, she founded Ekoic, a creative strategy and content studio dedicated to purposeful, high‑impact visual storytelling. Today, she leads both Ekoic and Wicklore as a brand strategist and creative director — shaping their direction, strengthening their brand worlds and driving their continued growth.

We believe strong brands are built on clarity. Every visual, every frame, every narrative choice must serve a purpose. Our work is rooted in strategic thinking, editorial refinement and a commitment to craft — ensuring the content we create doesn’t just look premium, but performs.

Our Philosophy

We partner with brands that value thoughtful creative direction and are committed to building meaningful, distinctive visual identities. Whether you’re launching a new product, refreshing your brand world or scaling your content output, we create work that moves your brand forward.