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NOVA

Services: Creative Direction & Strategy / Campaign & Commercial Media

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Category: Activewear & Lifestyle

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Deliverables: Campaign Creative Direction, Hero Stills & Motion, Retail Activation Collateral, Multi-Channel Content Engine

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Overview

Nova required a high-impact visual framework and campaign rollout for its latest activewear collection launch. Blending technical performance with an elevated editorial aesthetic, the objective was to position the new range with luxury authority—building momentum across direct-to-consumer digital channels and driving foot traffic to its retail presence in Selfridges.

Strategic Execution

  • Campaign Direction & Concept: Formulated the collection campaign thesis—"Inspired by movement, designed for you", anchoring the visual narrative in natural light, outdoor court settings and elevated styling.

  • Commercial Asset Production: Directed and executed hero collection stills and dynamic short-form video, capturing garment movement, technical fit, and palette details across the new line. 

  • Omnichannel Launch System: Built an ad-ready digital content bank alongside graphic frameworks for launch teasers, VIP event invitations ("Have a coffee on us"), and targeted retail directional collateral for Selfridges locations. 

Impact

Delivered a turn-key campaign asset bank that powered a multi-month rollout across web, social, paid media, and physical retail—driving collection sell-through and reinforcing brand authority.

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